Testimonials:

Hi Brian!

We have been looking for a service like yours for some time now. There are a few service competitors that you have out there. But either their formats are not as flexible and always the content of some of the vendors they list is in all honesty a mixed bag at best. The way I have been doing our diamond lists has been to say the least very time consuming. Given the fact
that as much as I'd like to master MySQL and other automated web apps better and have almost gotten to the point of implementing this on one of our servers there was always the problem of compiling data for thousands of diamonds on a real-time if not routine basis.

Then I was fortunate enough to stumble onto VirtCert.com. The answers to my prayers. Not only do you feature vendors with better quality inventories, which we always have stressed at VirtualJewelers.com, we really appreciate
the level of service. How you listen to our suggestions and then quickly implement them, Wow...your so flexible! And more importantly how quick you help me out of a jam when I screw up a form or something. Most importantly
the html templates feature allows me to easily blend your service into to our site so well it is virtually seamless in appearance. This is just too easy. Working with your format and existing templates that I have for our site I had things up and running in less than 20 minutes.

The very modest monthly fee that you charge is an incredible value. I can't sing your praises loud enough! Alex and I get inventory e-mailed to us usually in MS Excel attachments from diamond dealers on a fairly consistent basis. Any dealers that have goods that meet our specs will be referred to you. We have a couple more that we work with now that we will try to send your way. You really have a good thing going here.

To me time is money. What you have enabled me to do is to free up more of my time. Time that I can devote to more marketing content for the rest of VirtualJewelers.com.

You guys are simply the best.

Very Truly Yours,
Chris (J. Kristovich)
VirtualJewelers.com
1-800-704-0045

Raving Testimonial

Baruch Gutwein, President & CEO Baruch Gutwein Diamonds, Inc.
Manufacurers & Diamond Cutters: SuperbCert™ Super-Ideal H&A branded LOGO and www.superbcert.com

It is a great pleasure for me to enthusiastically recommend VirtCert.com to all of you in the diamond and jewellry trades!!

Brian Gallagher and Pete Mendicino's VirtCert search engine has immeasurably expanded our exposure to wholesale and retail jewelers around the world and thereby indirectly to the public and dramatically increased our SALES!!

VirtCert's diamond database allows us to provide our clients with literally up-to-the-minute updates of our diamond inventories! GIA and AGS Certificates, Sarin Reports, and our Trademarked Laser-Inscription Logo are displayed in color for each diamond! In addition, we show an availibility index for each diamond, indicating whether a particular stone is in "Stock" on "Memo", or "Sold". These features save us and our clients tremendous time by eliminating back-and-forth phone calls and the faxing of documents!

All we have to do on our end is update the database (which we do several times a day in just a few minutes). All maintenance, trouble-shooting, and programming features are handled by Brian and Pete exclusively. This allows us to concentrate totally on our business of manufacturing and cutting!

Brian and Pete are a real pleasure to work with: [ ...and we didn't even pay him for this part ! ]

First, they are extremely computer knowledgeable and savvy and have instantaneously converted our ideas into highly functioning programs. They intuitively grasp what we are looking for and can convert our requests into highly workable solutions.

Second, they are constantly refining current programs and building new programs to maintain Superbcert.com literally on the "Cutters-Edge"! They are in constant communication with our SuperbCert™ Authorized Vendors, wholesale and retail clients to maintain the smooth functioning of VirtCert and the availibility of our diamonds.

Third, they are always available! Lines of communication are OPEN and their response time to us is fantastic!

Last, Their prices are incredible! When you consider the beauty and totality of the VirtCert.com package and the services provided, you are indeed getting a fantastic bargain! I am "Virtually" certain you will not find such a price package anywhere else!

My friends, Diamond selling on the Internet is no longer the wave of the future; it is the wave of the NOW and will continue to grow and expand as we head into the Millenium. Insure that you are part of this exciting and profitable venture by signing up with VirtCert.com immediately. You'll be glad you did!

Happy selling,

Baruch Gutwein

sales@superbcert.com (212) 921-0635

Dear Brian,

It is with great pleasure that I am sending you this testimonial:

I am owner of U.S.A. Certed Diamonds, one of the major Internet diamond companies in North America.

VirtCert.com is an extremely powerful tool that allows you to transmit the data on just those diamonds from your favorite dealers that you chose to deal with. It is especially useful when you have clients who want half, three quarters, full caraters, and larger, and you want to deal with those wholesalers whom you trust and who you deal with on a daily basis.

By simply entering the data into your search engine you instantly know what diamonds are available from your select group of private dealers.

By the way, it's also a great way to meet up with new diamond wholesalers. Instead of you phoning your wholesaler, you'll basically be calling them and telling them which one of their diamonds you have sold. You also program your own markups into the system as well. Brian and Pete are always there to help you with absolutely everything.

I now have a guaranteed number of clients who call me every week and I know that that one phone call will definitely end up with a sale. VirtCert.com provides all my clients with a detailed Virtual Certificate which instantly gives them all the information about every diamond. Once a client calls and expresses a sincere desire in a diamond, I can immediately request that diamond right on the VirtCert site. The whole system is truly amazing.

This is the best thing that has ever happened to my site. Virtcert.com maintains and looks after your wholesalers inventory for a small fee every month. You save yourself hours and hours of aggravation with diamond pricing every month.

You can't be without VirtCert. With VirtCert you'll be busy closing sales.............not constantly fidgeting with the prices on your web site.

I truly recommend VirtCert as an invaluable tool.

Best Regards,

Martin Sheffield, G.G., G.J., A.A.
Graduate Gemologist Gemmological Institute of America
G.J. Graduate Jeweller, A.A. Accredited Appraiser

sales@usacerteddiamonds.com 1-800-252-1476

Letter of Recommendation and shameless adoration
From the C.E.O. of Tradeshop Incorporated...

Brian and Pete,

I want first to say that this letter is long overdue, partly because of what you did for me...

In short, I had a dream. I also had a manually typed list that I uploaded into my then partially developed web pages, already known widely for the creative custom and the experts on the phones, craftsmen interested in the most superior product, not the most commission, for my plan also included "no sales clerks"...

Then I get a call from Brian Gallagher, saying "I want that diamond on this list, but why is this list not a dynamic search engine, where a person and quickly move to what they want?" I chuckled and said "I don't understand what you mean, but if you can show me I might build that wedding ring for free if I really like it"... Well, when I woke up in the morning I went to the office and I got a call from this "brash young man" saying, "type this address in"... ...and "Poof" the planets first working dynamic search engine was in large measure born... I sat in awe, and most certainly did not miss the chance to build that ring for Brian, and more than that...

To remember that in a world of many words and little follow-through, that this young man built a working cgi proto-type of the search engine for Tradeshop overnight, which kept me so darned busy this letter took three years to finish!!!

http://www.tradeshop.com/master/profile2.shtml [Be sure to plug yourself here, Ray!]

Serves you right, for making me so busy here, I get out to lunch about once a month, if I am really lucky!!! I've won the NetGuide On-Line's five star award", been featured in hard bound books about how excellent the web can really be, and Internet Business Magazine, as the "Crown Jewels of the Internet", so like how am I to get any rest guys {Grin}... See what you have done!!!

http://www.tradeshop.com/master/awards.shtml [Better do it again in case they missed it!]

I am a humble man [Just ask him. He'll spend the next hour telling you how humble he is!], and to say how profoundly and sincerely you have enriched both my business and my life it is hard to find the words...

This is not just a fast letter about what a nice job you have done for me, both you Brian and Pete, but rather to say that in a world of dreamers and schemers you ring as true as a bell, and your contribution to my business, and thru that to benefit the real people of the world with technology and the guidance to be effective is the greatest gift possible to give a Republican from Oregon, a tax free state by the way {Grin again}... ...but the real worth of that gift? Let my clients speak to that for me, I cannot find the words, they did...

http://www.tradeshop.com/master/referals.shtml [Boy, he sure is wonderful, isn't he? ;-)]

If I were to be asked by a prospective client about what to expect from VirtCert.com I would smile and say, without any reservation, "these guys are going to be the best thing that you ever did, in your desire and dream to embrace the internet, for in a world where things move at the speed of light you have no time to waste, and when each day ends there are a thousand new store/sites doing similar plans to what you wanted to do... In a world that runs on the razor's edge of change and evolves years in hours it is a great comfort to know that I have Brian and Pete on board, for good advise and direction... For I think that good businessmen are not wise to do things they do not know, and by seeing Brian and Pete as the creative and talented people they are I am better prepared to meet the future with the needed technology in place, effectively, and make it count.

http://www.tradeshop.com/master/referals.shtml [His shameless self-promotion section]

So, while taking three years I want you guys to know that you are both friends, wizards, as close to magic as it gets in the diamond the jewelry industry, the ads say the magic is in the diamond, but you put the magic in my hands, and the hands of the average man, and that is a gift you gave the world greater than you understand... You guys have actually changed the world of diamonds with me, and forever more given information and pricing, combined with our Gemology Pages, which are recommended by the Encyclopedia Britanica by the way, and in large measure, I owe it to you guys... "I'm just damn glad, as a Republican from Oregon" that I didn't have to pay what is was really worth!!! Priceless gentlemen, totally and most excellently priceless... ...and as the internet's leading diamond brokers, of a personal nature, I know "Flawless" when I see it...

Ray Elsey, Tradeshop Incorporated
"Where dreams come true for real people"

Pete, Brian, may all your dreams come true, for real...

ray@tradeshop.com 1-800-224-8086

VirtCert.com

PRESS RELEASE
FOR IMMEDIATE RELEASE

CONTACT: Pete Mendicino, Vice-President
(410) 638-5705 or pete@VirtCert.com

VirtCert.com HELPS DIAMOND INDUSTRY SELL MORE BY WORKING LESS

November 28, 2000, Bel Air, MD - Harford Consulting, Inc. announces the launch of their new Internet service for the diamond industry, www.VirtCert.com. After successful trials on select diamond retailers' web sites, their new Internet service is now available to members of the diamond trade.

VirtCert.com eliminates the time wasting hassles associated with selling diamonds online. Calling for availability, requesting certificates and other documentation, collecting inventory files from suppliers, figuring out markups, and other time-wasting activities are now automated online through this single service. In addition, VirtCert.com provides all members with a powerful diamond search engine that can be quickly and easily incorporated into their new or existing web site.

With tens of thousands of diamonds from a variety of wholesalers already online (and more added all the time), Virtual Certificates can immediately transform a retailer's simple web site into a powerful e-commerce tool for increasing diamond sales. All while automating the routine tasks that slow down the sales process. Consumers can view all the diamond details, scanned copies of certificates, instrument reports and even photographs of the diamonds online on the retailer's Web site. When the customer calls, it will be to order, not to request paperwork. All images are uploaded and managed by the wholesalers, so the retailers can just concentrate on selling and customer service.

VirtCert.com was created specifically for the diamond industry by computer professionals with years of experience designing systems for members of the trade. Providing the features that other services offer and then greatly expanding their power and flexibility, VirtCert.com is unique in what it offers its members.

Unlike some other companies, the Virtual Certificates business model is based on building and improving the relationships between wholesalers and retailers, by making their combined efforts to sell diamonds easier and more efficient. "This is an important distinction between us and other companies-we don't try to get in the middle of a transaction with our hand out," explains Pete Mendicino, Vice-President of Virtual Certificates. "We don't sell diamonds. We won't sell diamonds. We are here to help our members sell diamonds more quickly and efficiently."

No other company or service offers what VirtCert.com does:

• Flexible Inventory so retailers are not locked into a single suppliers proprietary service. Retailers can turn on and off wholesalers with the click of a mouse.
• Automatic Updates whenever wholesalers make changes to their inventory the changes appear immediately in the Web site.
• Powerful Diamond Search Engine lets consumers search for exactly what they want on the retailer's Web site and view all related information online.
• Scanned Images of Certificates, Sarin Report, and Photographs uploaded by the wholesalers that appear automatically in the retailers' Web site.
• Flexible Markup Control to allow retailers to control their pricing, even having different markups for different wholesalers.
• Flexible Appearance so the Virtual Certificates services blend seamlessly into the retailers' Web site with the same look-and-feel as their existing design.
• Easily Affordable membership is only US $90 per month for all features of the service, including all upgrades and enhancements to the service.
• Guaranteed Satisfaction if customers are not satisfied with the service within the first sixty days, they can take advantage of the money-back guarantee.
• No Commissions so retailers' costs are fixed no matter what volume of sales they are generating.
• Responsive Developers that quickly add new features to the service as they are requested.
• Free Upgrades to the programs so that all members have access to the new features and options as they are added.

Explains Brian Gallagher, President of Virtual Certificates, "Any retailer using our service has already saved themselves thousands of dollars they would have spent to develop similar features for their Web site themselves. And they would still have a lot more work to do because they would still have to make arrangements with each of their suppliers, get updated inventory information regularly, convert it to work with their system, upload all the images themselves, and it would still not have all the features that Virtual Certificates offers. For a monthly fee and about 15 minutes of time, VirtCert.com can add all these features to a retailer's Web site, usually the same day."

Virtual Certificates also offers computer consulting services for its customers at additional cost, including computer consulting, Web design and hosting, customized email accounts, and other various Internet-related services.

Based in Bel Air, Maryland, VirtCert.com is a state-of-the-art Web site (www.VirtCert.com) that provides unique, cost-effective services for the diamond industry. VirtCert.com automates error-prone and time consuming tasks, such as manual distribution of inventory lists and fax documentation, so transactions are closed faster, selling expenses are reduced, and sales are increased. VirtCert.com members are provided with a Diamond Search Engine to be placed on their Web sites along with optional password-protection, inventory upload control, flexible markups, and instant information changes. For additional information, please visit www.VirtCert.com or contact Pete Mendicino, Vice-President, at (410) 638--5705 or pete@VirtCert.com.

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